7u7 asian's Privacy Policy
This privacy policy was last revised in January 2025. Continuing to use the site means you are agreeing to the terms of this policy. To learn about the full terms of using the site, please read our Terms and Conditions page.
Introduction and Scope of Application
7u7 asian gives the highest priority to the privacy of its platform users. This privacy policy applies to users in Bangladesh and takes effect from the moment you register on the website. The policy describes what types of information 7u7 asian collects, why it collects them, how that information is stored and used, and what rights you have over your information.
This policy applies to 7u7 asian's main website, mobile application and all related services. It does not apply to third-party sites or services. Users should read the privacy policies of those sites separately.
Information We Collect
7u7 asian collects user information in several ways. The collection process is divided into two main categories — information you provide directly and information collected automatically.
2.1 Information You Provide Directly
During registration and account management, you provide the following information directly:
- Full name and date of birth (for age verification — to confirm the 21+ age requirement is met)
- Mobile number and email address
- National ID or passport number (for identity verification)
- Username and password
- Transaction-related details such as bKash, Nagad, Rocket, Upay or bank account information
- Any information provided during customer support interactions
2.2 Information Collected Automatically
Some information is collected automatically while you use the site:
- IP address and device identification information
- Browser type and operating system
- Time and duration of site visits
- Browsing activity and gaming history
- Information collected through cookies and similar tracking technologies
Purpose of Data Use
7u7 asian uses collected information only for the following legitimate purposes:
- Creating, verifying and managing accounts
- Processing deposits and withdrawals
- Preventing fraud, money laundering and other illegal activities
- Providing customer support and resolving issues
- Applying responsible gaming policies and monitoring user behaviour
- Providing personalised experiences and offers where applicable
- Improving platform performance and security
- Sending important service-related notifications
We never sell your personal information to third parties. You can learn more about the principles behind 7u7 asian's service operations on our About Us page.
Data Disclosure and Sharing
7u7 asian may share user information in the following limited circumstances:
4.1 Service Providers
The minimum necessary information may be shared with trusted third-party service providers who assist in running core services such as payment processing, technology infrastructure, fraud prevention and customer support. These providers operate under 7u7 asian's instructions and are bound to protect the data.
4.2 Legal Obligations
We may be legally required to disclose information in response to a valid order from a law enforcement agency or regulatory authority. In such cases we provide only the minimum information required by law.
4.3 Business Restructuring
In the event of a merger, acquisition or asset transfer, information may be transferred to the new entity, but the standards of this privacy policy will still be upheld.
Data Security Measures
7u7 asian uses industry-standard security technology to keep your personal and financial information safe. The main security measures are:
- SSL (Secure Socket Layer) encryption — all data transfers take place through encrypted channels
- Password hashing — passwords are never stored in plain text, only encrypted hashes are kept
- Two-factor authentication (OTP) — an additional security layer for transactions and logins
- Regular security audits and penetration testing
- Restricted staff access — only authorised personnel can access specific data
However, no data transfer over the internet is entirely risk-free. You are responsible for keeping your password confidential and not logging in from unfamiliar devices.
Data Retention Period
7u7 asian retains user information only for as long as it is necessary:
- For active accounts — for the entire period the account remains active
- After account closure — for the minimum period required to meet legal obligations
- Transaction records — for the period determined by applicable financial regulations
- Analytics data — may be retained indefinitely in anonymised form
Once the retention period ends, data is securely deleted or anonymised.
Cookies and Tracking Technologies
7u7 asian uses cookies and similar technologies for various purposes:
7.1 Essential Cookies
These cookies are essential for maintaining login status, security verification and the basic functionality of the platform. Disabling them will prevent the site from working properly.
7.2 Functional Cookies
These cookies are used to remember language preferences, display settings and other personalisation choices.
7.3 Analytical Cookies
These cookies are used to collect anonymised data to understand which parts of the site users visit most and where issues arise. You can disable these cookies from your browser settings.
User Rights
Every user registered on the 7u7 asian platform has the following rights regarding their own information:
- Right of Access: You can find out what information 7u7 asian holds about you
- Right to Rectification: You can request correction of inaccurate or incomplete information
- Right to Erasure: In certain circumstances you can request that your information be deleted
- Right to Restrict Processing: You can object to your information being used for a specific purpose
- Right to Portability: You can request your information in a structured, machine-readable format
- Marketing Opt-Out: You can opt out of promotional messages at any time
To exercise these rights, contact 7u7 asian's 24/7 live chat support or send a request by email. For details on user rights, responsible gaming and self-exclusion, visit our Responsible Gaming page.
Data Protection for Minors
7u7 asian strictly does not provide services to anyone under the age of 21. We do not knowingly collect or store information from anyone under 21. Age verification is mandatory at registration.
If we learn that a minor has created an account using false information, that account will be closed immediately and all collected information will be deleted.
International Data Transfers
7u7 asian is an international platform. Your information may be stored or processed on servers outside Bangladesh where data protection laws may differ. However, for any such transfer we ensure that the receiving party maintains protection standards equivalent to this policy.
Policy Changes and Notification
7u7 asian reserves the right to amend this privacy policy at any time. For significant changes, a notification will be sent to your registered email address and clearly announced on the site. The updated policy will take effect from the date it is published.
Continuing to use the site after any changes means you are agreeing to the new policy. If you have any questions about this policy or the general terms of using the site, you can look for answers on our FAQ page.
Contact and Complaints
If you have any questions, requests or complaints about this privacy policy, please contact the 7u7 asian customer support team:
- 24/7 Live Chat: click the chat button at the bottom of any page on the site
- Email: [email protected]
Our support team provides assistance in both Bengali and English. We aim to respond to complaints as quickly as possible after receiving them.